YVintersolutions Ltd is a startup company out of Calgary, Alberta. Their main line of business is a production of custom designed stones, concrete tiles, landscape elements, flower beds and so on. The brief from the client was to develop a strategic plan and roll out of a consistent online presence. Our team have successfully developed a pipeline with main milestones that eventually led to a solid marketing plan, comprehensive social media content plan, a full scale Ecommerce solution, optimisation of Google rankings and business registration. Our team took full control of the digitalisation of YVstones and we continue to troubleshoot the deployed CRM, ongoing SMM with content creation.
YVstones was built from scratch. We have successfully taught the client how to create and manage their product lists, keep track of the inventory and provided insights on the business planning. After we have agreed the initial product list we started with the web design which included the whole customer journey to the point of making an online order. The brief was to have the order placement smooth and simple, without any user registrations and unnecessary barriers. The easy to navigate filter and sort options were only possible after correctly grouping the products and creating efficient tagging for the online store.
In this particular case the hardest part was the production of decent quality product photos. Eventually, leading us to make a site visit with a photographer to produce professional photos that currently fit great in the website. Photo quality and photo style is a crucial element of Ecommerce websites since good looking products are the main objects of interest in the online store. Stages of the project: web design, initial mockup, domain registration, deployment of the website.
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