Clean • n • Care is a premium dry cleaning company based out of Toronto, Ontario. They wanted a lightweight and easy to navigate website with a possibility of making an online inquiry. We agreed that the most convenient way for clients to contact the Clean • n • Care is through website's online form with ability to submit photos and by telephone number. Client had the initial branding and logo design done, yet it was lacking the graphic elements needed for the a consistent graphic language. Therefore, the first insinuation we have done was the audit of the brandbook and agreed with the client all the additional brand elements and its application. This enabled us to create a kit of brand elements needed to develop the website design of the Home Page. We rolled out the rest of the pages after the design was approved of the Home Page.
After the audit of the initial brandbook we have decided that it lacked some brand elements needed for the successful and consistent website design. Therefore, we added some graphic elements such as bubbles and curved line. Developed a comprehensive brand guide with various logo applications such as landscape and portrait logos, monochrome logo options, web safe font alternatives, Social media kit for Facebook and Instagram, photo styling and other.
Together with Clean • n • Care team we have agreed that website should have an easy to to navigate website with photos that should speak for itself. Online form with photo attachment so that Clean • n • Care team can provide client a more precise quote. Instagram feed straight to the website. Everytime Clean • n • Care makes a new post in Instagram it will be translated to website and automatically updates the content. The total project time: 14 working days with corrections and add-ons from the Client.
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